Organa Keto This code has been applied for 7 years and it seems that it is considered a success, I quote textual words: " it has achieved an improvement in the quality of advertising messages aimed at children as a segment of the population deserving special attention, following the recommendations international food marketing for children of the World Health Organization (WHO) "
In addition to this system of self-regulation that seems to be giving such great results, the Spanish Agency for Consumer Affairs, Food Safety and Nutrition (AECOSAN) together with the ALIMENTUM foundation (constituted by the main leaders of food multinationals) has launched an advertising campaign on television for the promotion of healthy habits.