As regards the materials used, particularly corrugated cardboard constitutes the choice element of PAV packaging. This is explained by the combination of two factors. Firstly, paper-based packaging tends to be very effective, providing a good balance between product protection, transportation and in-store visibility. The latter are also directly recyclable and made up of renewable resources.

In addition, advances in printing technologies and carton substrates have led to the emergence of a new generation of more attractive PAV packaging than before. Thus, the PAV are no longer simple boxes in cartons, but objects pleasing to see on the shelves. Cardboard products have to deal with the problem of plastics and plastic films in particular (although the impact is moderate), probably because of concerns about the optimization of visibility on the shelf, transport and environmental impacts. .

New packaging materials, improved processes and cleverly designed products all contribute to the importance of packaging in the supply chain, as shown by the 3.57 growth forecast. % of the PAV market over the 2013-2018 period. Producers should be interested in this buoyant market in order to exploit its growth, and invest in innovative, low-cost solutions that will allow distributors to save as much time and money.

Cardboard should remain a material of choice. The latest innovations in printing technology and processes suggest that the growth of "ready-to-sell" packaging will continue. Focusing on value-added is the key to success: it does not necessarily mean a flashy design, but a focus on the essentials. Good quality packaging, efficient transport and support for brands to differentiate on the shelves are elements that will contribute to the success of this market.

As the saying goes, time is money. Every second counts on a world market as competitive as that of the distribution. Being able to identify products in a store or quickly replenish a shelf can provide substantial savings, as well as free up time for staff to focus on the customer: these are just some of the reasons we see such growth of ready-to-sell packaging (PAV), in which the secondary packaging can be directly used on the shelf as an integral part of it. In this way the products do not have to be unpacked individually.

In addition to the possibility of "express" replenishment, consumers and store staff consider that VAPs make it easier to find products through better brand visibility. The VAPs would provide the department with a more attractive and neat appearance, while facilitating inventory management and racking arrangements. From the distributor's point of view, an additional saving is noticeable, particularly because of the reduction in losses due to poor handling.

As urbanization, population and economies around the world continue to grow, the number of supermarkets continues to grow. As distributors carefully evaluate the products they store, producers must be innovative to stay competitive. It is perhaps for this reason that 79% of packaging producers are confident in the development of "ready-to-sell", the latter planning to increase their production by 88% in two years.